(SHELBY TOWNSHIP, MI - November 13, 2007) - Since the birth of Internet shopping some consumers have been wary of buying
online for several different reasons. As the quality of online security continues to increase, customers are often left
with one cause for hesitation when it comes to web shopping: they still can't hold that product in their hands.
Before they buy, most shoppers want to know what other consumers thought about the product they purchased. Organize-It
), in keeping with
Internet retail trends, is now offering its customers a chance to speak up and share their opinions about products
For Organize-It, that's where Bazaar Voice comes in. BazaarVoice, through its Ratings & Reviews application, gives
consumers a chance to speak up about a company, a product or a service, and allows other consumers to use that
feedback in their decision to buy.
'Some of our products are so unique that customers may not have had the chance to see them in the big-box stores,'
says Jim Pettinato, Organize-It products specialist. 'Ratings & Reviews will give that customer a better feel for
the product, the feeling that there is a trustworthy, impartial voice associated with it.'
Organize-It will send personalized email invitations to its recent customers inviting them to review the products
that they have purchased. The user simply creates a nickname, and will be welcome to review any product in the
online store. Customer Ratings & Reviews will be prominently displayed along with other product-related information.
'We are really excited about implementing BazaarVoice,' said Organize-It general manager, Chris Nylen. 'The feedback
that customers supply is going to help us better serve other customers. It's going to help us and our customers make
better educated and empowered choices when it comes to purchasing.'
Organize-It, an independent retailer, was founded in 1997, and offers a variety of storage and organizing products
and other practical home, garage and office wares online at
. Custom closets,
including design and installation services, are also available at Organize-It's Shelby Township, Michigan retail showroom.